Google Ads Set Up

Help Children's Movement of Florida make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Children's Movement of Florida
Miami, FL, USA
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Children's Movement of Florida
Miami, FL, USA

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Education

Posted March 29th

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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

We have been trying to activate our Google Ads Grant to use the ads and have continued to fail to be approved. We could use your help to get our free ads running and help spread the word about our advocacy events.

What We Have In Place
  • We currently have a website with google ads account, which should make it easy for you to get started. We also have a person ready to help navigate the system, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to focus on reaching legislators and speaking with them about the importance of early childhood.

We want to let as many people know about our advocacy training and business leadership events as possible so that we can grow the number of people who are advocating for early childhood issues in Florida.

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Children's Movement of Florida
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Our Mission

The Children's Movement of Florida is a 501(c)(3) nonprofit, nonpartisan movement of Floridians insisting on a strong start for all Florida children. We advocate for high-quality early learning opportunities, access to children's health care, and parent support programs in Florida.

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