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Market Analysis

Help Pima Council on Aging gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Pima Council on Aging
Tucson, AZ, USA
Pima Council on Aging
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Pima Council on Aging
Tucson, AZ, USA

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Cause
Human services
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Research Strategy consulting

Posted April 8th

Market Analysis

Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

We are looking for market research on the best learning management systems/customer relationship management systems (LMS/CRM) for our medical caregiver training company.

What we have in place
  • We currently have a vision for an LMS/CRM platform, which should make it easy for you to get started. We also have project management, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to have market research on an LMS/CRM database

We are looking to have this research so that we can make an educated decision in purchasing a LMS/CRM system for our students in our caregiver training program. This will help us to better develop this newest addition to our programming at PCOA.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Pima Council on Aging
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Causes
Human services Community & economic development Health & nutrition
Posted by
Maddy B
Maddy B.

Director of Public Policy & Special Projects

Our mission

To promote dignity and respect for aging, and to advocate for independence in the lives of Pima County's older adults and their families.

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