Visual Brand Guide

Help Macomb Community Action provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Macomb Community Action
Clinton Township, MI, USA
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Macomb Community Action
Clinton Township, MI, USA

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Posted March 3rd

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Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

Macomb Community Action is looking for a visual brand guideline that can incorporate our various departments in a cohesive, coherent way. We are looking for colors, typography, departmental markers or flags of some kind (to differentiate programs from one another, but still signify their presence as part of a larger collective), and some narrative ideas. Our logo and website cannot change, but all other details are on the table!

What We Have In Place
  • We currently have a logo, website, and programmatic detailing, which should make it easy for you to get started. We also have some experience with graphic design and marketing, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to put these dollars to good use providing resources and educational materials to those who could benefit from our wide variety of services, which are especially in demand during the COVID era.

Macomb Community Action is a part of the Macomb County government in Southeast Michigan. We serve a wide demographic range with the mission of persistent action to diminish poverty and promote independence. With better branding, we could make a larger, clearer impact online and in-person to reach more folks facing a housing crisis, seniors facing isolation and nutritional deficiencies, children requiring early education, those facing food insecurity, and more.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Macomb Community Action
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Posted by
Sarah C.

Special Projects Coordinator

Our Mission

Macomb Community Action's mission is to apply persistent action to diminish poverty and promote independence. Our vision is that all customers achieve their fullest potential and maintain personal stability and security.

What We Do

Part of the County of Macomb (Michigan), Macomb Community Action (MCA) supports residents through various programs:

- The Children and Family Services Division assists children and their families enroll in Head Start, and increases food security through our Macomb Food Program.

- The Office of Senior Services provides hot meals to homebound seniors through Meals on Wheels, assists with household chores and repairs via the Handy Helpers program, is an advocate for senior resources, and more.

- The Community Services Division supports individuals and families facing crisis through our Action Centers, provides transportation to seniors and disabled adults to and from medical appointments, installs devices to prevent injury in the home, and rehabilitates qualifying homes in the area to support health and safety.

We stay very busy helping folks in Macomb County regain financial and housing stability, secure meals and education, and care for some of the most vulnerable in the community. We are looking forward to working with creative business professionals on Catchafire to expand our capacity to help those in need.

Testimonials

Wow! I cannot praise Taryn enough for all his excellent work on our visual brand guide! He was extremely quick to produce colors and fonts from the start so we could have an idea of how things could look moving forward. He delivered wonderful icons, layouts, and project mock-ups so we could see his vision in action. When we had to make tweaks or changes, Taryn made adjustments quickly and with absolute professionalism. His final visual brand guide is so utterly complete and well written that following his suggestions in future will be a delight. I am so thrilled by the final product and would gladly work with Taryn in future. Thank you Taryn!
Sarah Carter-Wallace
Sarah C.

Special Projects Coordinator

Visual Brand Guide Project

(No testimonial has been submitted by Taryn)

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