Website Audit

Help Virginia's Kids Belong assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Virginia's Kids Belong
Richmond, VA, USA
Unfollow
Log in to follow
Virginia's Kids Belong
Richmond, VA, USA

0

Live Projects

8

Matched Projects
3 Followers

Posted March 2nd

Share this project:

Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

Clear, concise and compelling messaging.
Clear calls to action.

What we have in place
  • We currently have a new staffer to help directly with our website, which should make it easy for you to get started. We also have a way for ANYONE to be part of the solution, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to produce more videos of kids who are waiting to be adopted, of families who have fostered or adopted, and more events to inspire folks to be part of the solution to Virginia's foster care crisis.

Based on our mission & team, I have a high degree of confidence that this will be one of your favorite (if not, your absolute favorite!) organizations to advise.

Our end game is to find safe, loving homes for kids who have been removed from their families, often due to abuse and neglect.

Our team offsets our work with healthy doses of fun & humor.

Having a Goldstar website is a GAMECHANGER for kids in foster care. It means family, belonging & thriving versus becoming a statistic.

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
Show more

About the org

Virginia's Kids Belong
Unfollow
Our mission

Over 5,000 kids in Virginia's foster care system are in crisis, largely invisible to the community, and left to feel like they don't belong. We dramatically improve their experience and change their outcomes so that these kids can thrive in safe, loving families and supportive communities where they belong.

What we do

Virginia's Kids Belong is a collective impact organization that leverages and unites the power of the government, faith, and business communities toward the plight of kids in foster care.

Virginia has a dire shortage of foster and adoptive families which hurts kids' ability to find belonging.
VA is also 47th in permanency, meaning more kids age out without an adoptive family in Virginia than only three other states.
According to an Annie E. Casey Foundation study, kids who age out of foster care cost taxpayers over $300,000 over their lifetimes in social welfare costs.
A large percentage of them will be addicted, incarcerated, homeless, pregnant, or the victim of a crime within 2 years of aging out.

VKB utilizes a unique three-legged stool model with each sphere representing a key leg of the stool (faith/business/government) and the creative sphere representing the crossbar that connects the legs together.

We have programs for each sphere that, when implemented, capitalize on each sphere's leverage and create momentum to meet our goals and objectives and end the crisis for kids, families and workers in Virginia's foster care system.

Creative Sphere Program: The I Belong Project is our creative sphere program where VKB hosts a video shoot experience for kids whose parental rights have been legally terminated and who are waiting for an adoptive family. To date, approximately 50% of kids who participate in the I Belong Project find adoptive families within 6 months versus staying in the foster care system for potentially years.

Business Sphere Program: The Foster-Friendly Business program engages business leaders to include foster families in their HR employee benefits package, offer special discounts to foster families, hire an aged-out youth, donate to the mission, or help raise awareness through peer-to-peer education. We launched this program right before COVID hit, but our signature business is the YMCA which offers foster families a 50% discount to foster families at all their Virginia locations.

Government Sphere Program: A public-private partnership between state and local Virginia Departments of Social Services that coordinates efforts in the government sphere to raise awareness and engage Virginia leaders in other spheres to be the solution for children, families, and workers in Virginia's child welfare system.

Faith Sphere: While VKB is not a faith-based organization, we do believe that the faith community is one of the largest untapped resources on the planet when it comes to vulnerable kids. We engage faith communities, not because of religious beliefs, but because it works. People of faith are 8 times more likely to foster or adopt than the average American. Our faith sphere program "Belong" equips faith leaders across the Commonwealth to care for vulnerable children and families; educates their faith community on how to recruit, support, and retain foster and adoptive families and prepares faith communities in how to best work with government in the best interest of kids.

Results:
- By uniting all of these spheres, we saw a 20% increase in the number of foster families last year compared with a less than 5% increase or even net losses in previous years.
- To date, approximately 50% of kids (fluctuates between 48-52%) who participate in the I Belong Project find adoptive families within 6 months versus staying in the foster care system for potentially years.
- During COVID, we organized a drive that put a "Foster Care Survival Kit" with toys, games, snacks, and crafts into the hands of foster families impacting 10% of the kids in care in less than 30 days. It was an "opt-in" program, so 100% of families who requested a kit received one.

The populations who are better because of VKB's work include:
- social workers whose jobs are made infinitely easier b/c of a surplus of families and support
- kinship, foster, and adoptive families who have wrap-around support teams to run errands, provide meals. and give babysitting relief
- anyone who helps because it changes them in ways they couldn't imagine
- and most importantly, kids in care who find belonging in a safe, loving family whether that's through reunification or adoption

Testimonials

Ben was great and was able to help us reconceptualize what we needed in our website. He was intuitive and able to see the positives as well as the negatives and help us develop a plan forward.
Karen P.
Karen P.

Volunteer Manager

Website Audit Project

(No testimonial has been submitted by Benjamin)
The pixel