Facebook Ads Set Up

Help YWCA Golden Gate Silicon Valley promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
YWCA Golden Gate Silicon Valley
San Rafael, CA, USA
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YWCA Golden Gate Silicon Valley
San Rafael, CA, USA

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Posted March 2nd

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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Additional Details

We want to leverage the power of Facebook ads and boosted posts to spread the word about our mission impact, connect with potential clients who need our resource, and bring more supporters and champions into our mission. And, we have no idea how to do this! We need expertise to get us set up in the system, help us craft our plan, and send us off to do the work on an ongoing basis.

What We Have In Place
  • We currently have an active Facebook community, a Comms Coordinator, & content, which should make it easy for you to get started. We also have messaging and photos and videos, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to do something we've never done before - use Facebook as a way to increase our reach!

We recently relaunched as YWCA Golden Gate Silicon Valley after the merger of two YWCAs, and now we cover 4 counties in the Bay Area with a multitude of different services available and the potential to grow. We want to reposition ourselves in the marketplace and build up support and connection to our new "us".

Project Plan

0
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
2
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
3
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

YWCA Golden Gate Silicon Valley
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Posted by
Lindsy C.

Chief Program Officer, Expanding Opportunity

Our Mission

YWCA Golden Gate Silicon Valley is proud to be part of a national movement dedicated to eliminating racism, empowering women and promoting peace, justice, freedom and dignity for all. For over 140 years, we have been champions and vocal advocates on behalf of women, girls and people of color, offering a rich array of services to meet the needs of a wide range of community members.

What We Do

YWCA Golden Gate Silicon Valley powers its mission with programs focused on 1) empowering people and communities in healing from the trauma of racism, bigotry and violence, 2) achieving solutions to homelessness for people impacted by racism, gender inequality, and violence and 3) inspiring opportunity and economic security by closing the prosperity and education gap. We focus the provision of these services to those impacted by race and gender inequality, and we use an intersectional and intergenerational approach that recognizes the compounding impact of oppression.
To that end, your YWCA provides programs and services that form a critical continuum of response for all of the clients we serve in our many programs throughout the Bay Area. We offer healing, empowerment and prevention programs to survivors of domestic violence, sexual assault and human trafficking and their families. We offer housing continuum options, like homelessness prevention, motelling, emergency shelter, rapid rehousing, permanent supportive housing, affordable housing and both commercial and residential property management. We provide licensed childcare (full day and afterschool) in addition to contracted childcare services to Housing partners, ensuring quality and affordable childcare services for families ages 6 weeks to 13 years of age. While their children are in a safe environment, parents and caregivers are on the path to economic or educational fulfillment. Your YWCA's FiftyPlus Employment Program empowers economically vulnerable women over the age of 50 to achieve economic self-sufficiency through employment. We offer job training and placement services specifically tailored to the unique barriers and needs of this population at no cost. In addition, in response to the global pandemic we have expanded our employment services to launch new 60+ Career Express & Tech Success programs, supporting older adults of all genders with upskilling for a virtual workplace and navigating the complexities of finding and keeping work during COVID19 and a national recession.
While your YWCA serves clients from all socioeconomic backgrounds, ethnicities, and ages, the individuals and families we serve are often at the intersections of racism, sexism, violence, and trauma. Through thoughtful, multidimensional, culturally responsive programming we remove barriers, seek inclusion, and fight systems of inequity. In 2020, YWCA impacted over 13,000 individuals and families with services. Client demographics include: 89% female, over 85% identify as Black, Indigenous, or People of Color (BIPOC), 11% LGBTQ, and over 90% fall within the extremely low to low income categories (as defined by the U.S. Department of Housing and Urban Development (HUD). Additionally, all core services are offered for free, with the exception of a nominal sliding scale fee for therapy. Subsidies are available for childcare and affordable housing, thus making services available to everyone regardless of economic status.
Your YWCA is powered by the efforts of 140 employees that reflect the communities that we serve. Eighty-percent of employees identify as Black, Indigenous or People of Color and over 95% identify as women.

Testimonials

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