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Social Media Audit

Help West Dallas Community School assess the current state of their social media pages and gain actionable recommendations on how to improve presence and engagement.
West Dallas Community School
Dallas, TX, USA
West Dallas Community School
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West Dallas Community School
Dallas, TX, USA

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Social media

Posted March 2nd

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Social Media Audit

Project details

What we need
  • Profile & page setup assessment of whether relevant information and fields are filled
  • Statistics on posts, engagement, and follower demographics
  • Evaluation of strengths and weaknesses as well as recommendations to improve
What we have in place
  • Instagram handle
    Marketing materials
How this will help
This project will save us $1,792 , allowing us to better reach potential donors and help our students with scholarships.

So much of our fundraising is contingent upon having events and since COVID we cannot have guests in the building. We want to introduce the school to new potential donors without having them here. We have a lot to go in our Spring fundraising and feel like innovative ideas to grow/engage our following would help.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Initial Assessment & Feedback
  • Professional delivers an initial assessment of current social media performance, including relevant data insights and statistics around posts, engagements and demographics
  • Professional performs SWOT analysis of current social media presence
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final Recommendations
  • Professional documents specific recommendations for achieving a social media presence that meets the Organization's goals, and shares it with the Volunteer Manager
  • Professional answers any questions, and provides recommendations for next steps or finding assistance going forward
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About the org

West Dallas Community School
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Causes
Education Religion & spirituality
Posted by
JP
Jen P.

Director of Development

Our mission

West Dallas Community School was founded in 1995 to serve the families of West Dallas, one of the most underserved areas in our city. WDCS offers a private, Christian education for children in pre-kindergarten through eighth grade. The annual income of our families is under $35,000 and 99% of our students receive almost full financial aid. Our students receive breakfast and lunch at school and are provided the majority of their school supplies. We work with private high schools in DFW to provide our students with scholarships to continue their education.

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