Logo Design & Visual Brand Identity

Help At The Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
At The Center
Blairstown, NJ, USA
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At The Center
Blairstown, NJ, USA

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Posted March 1st

Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a website, which should make it easy for you to get started. We also have great ideas, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to utilize these funds to support our organization to meet our important mission of affecting positive change through education.

a clear logo & branding aligned with our mission will help to promote us in alignment with our values

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

At The Center
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Our Mission

At The Center (ATC) is a 501c3 educational nonprofit creativity experience center dedicated to the practice, research and development of higher consciousness by the daily employment of mindful awareness in all we seek to be, do and have. ATC was founded by Elisa Garcia to support individuals and animals in their practices to achieve balanced states of being by activating their greatness.

What We Do

We offer educational experiences in a nature setting, inviting individuals and groups to connect with their internal creativity to reveal their potential and unleash their greatness through yogic (union) based programs.

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