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Membership Strategy

Help Culinary Concepts AB develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Culinary Concepts AB
Charlottesville, VA, USA
Culinary Concepts AB
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Culinary Concepts AB
Charlottesville, VA, USA

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Cause
Community & economic development
Skills
Business development Entrepreneurship Strategy consulting

Posted March 1st

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

i'm looking to create 2 different membership programs.
1. membership program to the individual, that will allow them to sign up for a 6 month-1 year membership getting access to our masters cooking classes and culinary training programs
2. membership program designed for our employer partners, where they would pay a monthly or yearly subscription that gives them access to students and new employee hires

What we have in place
  • We currently have the framework, which should make it easy for you to get started. We also have a clear vision, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to scale our programming efforts and expand our impact

this project will allow our company to help the food and beverage industry in supplying qualified individuals to the workforce. It will also allow us to help the everyday cook on their culinary journey

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Culinary Concepts AB
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Causes
Community & economic development Diversity & inclusion Education
Posted by
Antwon B
Antwon B.

President

Our mission

Culinary Concepts, AB inspires young adults to invest in self-development by teaching them culinary arts in an eco-friendly environment. Our goals are to foster student adaptability, unity, and creativity. We aim to inspire community support and promote social and economic change

Testimonials

Read the Impact Story
Very thorough!!!
Antwon B.
Antwon B.

President

Membership Strategy Project

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