Membership Strategy

Help Culinary Concepts AB develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Culinary Concepts AB
Scottsville, VA, USA
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Culinary Concepts AB
Scottsville, VA, USA


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Posted March 1st

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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

i'm looking to create 2 different membership programs.
1. membership program to the individual, that will allow them to sign up for a 6 month-1 year membership getting access to our masters cooking classes and culinary training programs
2. membership program designed for our employer partners, where they would pay a monthly or yearly subscription that gives them access to students and new employee hires

What We Have In Place
  • We currently have the framework, which should make it easy for you to get started. We also have a clear vision, and the ability to provide any other information you need.
How This Will Help
This project will save us $8,908 , allowing us to scale our programming efforts and expand our impact

this project will allow our company to help the food and beverage industry in supplying qualified individuals to the workforce. It will also allow us to help the everyday cook on their culinary journey

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Culinary Concepts AB
Our Mission

Culinary Concepts, AB inspires young adults to invest in self-development by teaching them culinary arts in an eco-friendly environment. Our goals are to foster student adaptability, unity, and creativity. We aim to inspire community support and promote social and economic change

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