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Logo Design & Visual Brand Identity

Help Mississippi Park Connection elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Mississippi Park Connection
Saint Paul, MN, USA
Mississippi Park Connection
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Mississippi Park Connection
Saint Paul, MN, USA

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Graphic design

Posted March 31st

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

Last year we hosted a successful fundraiser called Picnic For The Park and this year we've decided to make it an annual event. We are in need of a logo, style guide, and various marketing assets (invitation mailer, social media graphics, event page graphic, etc) to help promote our fundraiser, create brand / event recognition from year to year, and elevate the production of this event to further our mission and grow our audience and supporters.

What we have in place
  • We currently have an organization style guide and past design projects, which should make it easy for you to get started. We also have photos for inspiration and a dedicated project manager, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to plant more trees along the Mississippi River to fight the effects of climate change, fund field trips to the river for urban schools, & produce community events that connect people to the river.

Picnic For The Park was our first ever virtual fundraiser. Because of its success, we have decided to do it every year, whether it be virtual, in person, or a hybrid. We now own the domain (both .com and .org) and hope to create a visual identity for this fundraiser that is memorable and recognizable to our community year after year. This fundraiser helps us gain visibility to a new audience as well as strengthens support from current donors.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Mississippi Park Connection
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Causes
Environment Arts & culture Education
Posted by
Lily J
Lily J.

Communications and Marketing Coordinator

Our mission

Mississippi Park Connection strengthens the enduring connection between people and the Mississippi River by enriching the life of the river and the lives of all who experience our national park, the Mississippi National River and Recreation Area.

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