Search Engine Optimization Audit

Help Hutan assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Dexter, MI, USA
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Dexter, MI, USA


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Posted March 1st

Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

Looking for help in driving people to website, likes, follows, engagements

What We Have In Place
  • We currently have exisiting website, products, materials, which should make it easy for you to get started. We also have the web creator available, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to continue expanding our resources to parents and teachers

In order to increase funding, bring awareness to the programs we run and increase sales of our web-based store we need to get people to the website.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Our Mission

Hutan was created to improve quality of life. Whether that involves instilling a love of wild and beautiful places that may result in individuals participating in the fight to save them, or by inviting children to engage in the joy of movement in order to reduce the possibilities of life long chronic disease. In order for all of us
to be mentally and physically healthy human beings we need to consider not only our own individual minds and bodies but the natural world in which all living things flourish.

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