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Google Analytics Set Up & Training

Help Patchwork: A Storytelling Guild track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Patchwork: A Storytelling Guild
Bordentown, NJ, USA
Patchwork: A Storytelling Guild
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Patchwork: A Storytelling Guild
Bordentown, NJ, USA

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Cause
Arts & culture
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Data analysis Digital marketing Information technology

Posted February 28th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

I would like training. The analytics are already set up.

What we have in place
  • We currently have analytics set up and linked to website, which should make it easy for you to get started. We also have a dedicated member, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to utilize resources that are available to us.

This project is important in tracking metrics.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Patchwork: A Storytelling Guild
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Cause
Arts & culture
Posted by
Denise M
Denise M.

president

Our mission

Patchwork: A Storytelliing Guild is dedicated to the promotion of storytelling as a vibrant, contemporary art form, as well as a folk tradition, a way of celebrating life, and a tool for personal and social transformation.

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