Google Ads Set Up

Help Caring With Compassion Community make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Caring With Compassion Community
Graham, WA, USA
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Caring With Compassion Community
Graham, WA, USA

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Posted February 28th

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Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What We Have In Place
  • We currently have Functional website for Google Ads, which should make it easy for you to get started. We also have Staff to devote time to continuing Google Ads strategy, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to use funding for services, programs, and administrative cost etc.

This project will help my organization better serve individuals by bringing awareness about our organization

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Caring With Compassion Community
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Our Mission

Caring With Compassion Community(tm) (CWCC) mission is to meet Peers "where they are", supporting the wellness and recovery journey, of individuals who have experienced or experiencing trauma, mental health, disabilities, and barriers, to health and wellness. Who need a safe nurturing compassionate community of Peers who have lived experiences, and thriving in their purpose. Providing resources, tools that is a person-centered, approach, supporting the whole person, holistic need, facilitating, self-care, self- awareness, self- advocacy, and empowerment.

What We Do

Caring With Compassion Community(tm) (CWCC) goal is, to provide resources and tools assisting individuals in their health wellness journey. Providing outreach, education, advocacy, empowerment developing the whole person, from a holistic person-centered approach. Creating a therapeutic "safe space" community of peers supporting personal, professional, leadership, economic development promoting self awareness, community civic engagement, and an entrepreneurial spirit.

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