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Instagram Set Up & Strategy

Help Veteran Women's Enterprise Center use Instagram to engage with their community and expand their network of supporters.
Veteran Women's Enterprise Center
Dallas, TX, USA
Veteran Women's Enterprise Center
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Veteran Women's Enterprise Center
Dallas, TX, USA

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2 Followers
Cause
Community & economic development
Skills
Digital advertising Social media

Posted March 16th

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Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
What we have in place
  • We currently have a vibrant platform with about 500 followers, which should make it easy for you to get started. We also have lots of content, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to use these funds towards a strategic marketing campaign to keep our clients informed and engaged.

Because we are a national organization, social media platforms are our primarily tool for establishing and maintaining connections with our clients. We want to keep our current followers, and engage new followers. We want to grow a consistent following that is engaged and responsive to our calls to actions.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Veteran Women's Enterprise Center
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Causes
Community & economic development Gender equity & justice Military & veterans affairs
Posted by
VR S
VR S.

Founder/CEO

Our mission

To help Entrepreneur Women Associated with the Military (EWAM) inclusive of veterans, active duty, reservists and female military spouse scale for success, we establish strategic alliances, leverage public/private-sector opportunities, advocate for relevant research, services and funding, while simultaneously providing on-site the personal and professional resources they need to succeed.

Projected mission outcomes for our clients include, but are not limited to ensuring financial preparedness, business certification, doubling of revenues, creating increased contracting opportunities, innovations for expanding products/services, building viable social capital, and ensuring access to immediate financial resources.

Testimonials

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