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Search Engine Optimization Audit

Help Re:Common assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Re:Common
Roma, Italy
Re:Common
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Re:Common
Roma, Italy

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Digital marketing Search engine marketing Web development

Posted March 3rd

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We are developing the new website and the release is scheduled for 12 April. Therefore, we have the opportunity to fully rewrite the texts to be SEO friendly and to give some technical guidance to the web agency.

What we have in place
  • Our existing website is live, but we need support for the new one.

    The analytics account is active on the existing website.

    Site administrator available to be trained and also the webagency is available for advice and guidance.
How this will help
This project will save us $5,767 , allowing us to investing in research and implementing fundraising activities

Through a new brand and a new website we will try to improve the positioning of the organisation and increase the awareness of the organisation itself but above all of our campaigns.

We have invested a great deal in development and we would not want to waste our efforts by overlooking such an important aspect as seo.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Re:Common
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Causes
Environment Civil rights
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Marta F
Marta F.

Fundraising & Communication

Our mission

Environmental disasters, human right abuses and social distruption often happen in contexts of systemic corruption, dodgy economic activities and financial grab. Re:Common campaigns to put an end to the extractivism of natural resources, common goods and financial wealth which disposses territories and billions of people all over the world.
Through investigations, targeted communication and public campaigns Re:Common holds governments, corporations and financial institutions to account for their violations and walks by communities struggling for structural change in society.

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