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Social Media Content Calendar

Help Easterseals South Florida get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Easterseals South Florida
Miami, FL, USA
Easterseals South Florida
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Easterseals South Florida
Miami, FL, USA

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2 Followers
Cause
Human services
Skills
Digital marketing Social media

Posted February 25th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
What we have in place
  • We currently have:
    Facebook Easterseals South Florida @EasterSealsSouthFL

    Instagram Easterseals South Florida @eastersealssouthflorida

    Twitter Easterseals South Florida @EasterSeals_SFL

    LinkedIn Easterseals South Florida

    Looking for a marketing calendar that utilizes images and varying text for all sm platforms to ramp up engagement.
How this will help
This project will save us $4,212 , allowing us to focus on providing services to children and senior with disabilities.

Seeking more visibility for Easterseals South Florida and the work we do.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Easterseals South Florida
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Cause
Human services
Posted by
Roxanne V
Roxanne V.

Director of Communications

Our mission

Our mission is to spread help, hope & answers

To change the way the world defines and views disabilities by making profound, positive differences in people's lives every day.

Testimonials

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