Copywriting

Help Every Bottom Covered express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Every Bottom Covered
Buffalo, NY, USA
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Every Bottom Covered
Buffalo, NY, USA

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Posted February 24th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

Every Bottom Covered has marketing materials; however, they haven't been updated since our founding and beginning of our outreach in 2016. As we grow as an organization, so does our need to update our stakeholders on our growth and concerns.

What We Have In Place
  • We currently have Communication Materials audit and a clear direction, which should make it easy for you to get started. We also have a clear idea of messaging and goals of the organization, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to engage our stakeholders and create conversations that advance the address of diaper need in Western New York as well as the entire nation.

Every Bottom Covered will benefit from this project because we are growing. Our organization is expanding into the other seven counties of Western New York and having a uniform message across all marketing materials will help us to spread the word more efficiently.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Every Bottom Covered
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Our Mission

We are a non-profit organization built to help struggling families and keep their babies healthy by providing them with clean diapers and basic hygiene supplies. Like a caring and supportive close friend, we work with families from all different makeups, especially when they are down to the last diaper or feeling hopeless. By donations, fundraising and volunteer efforts, we inform, serve and elevate our community every single day.

What We Do

Every Bottom Covered intakes clients and provides, through both partnerships and direct distribution to the families, clean diapering and basic hygiene supplies to underserved families in low-income households. We also work to advocate that diaper need be included in federal funding as diapers are not covered under any other low-income programs, such as SNAP (food stamps).

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