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Membership Strategy

Help SheTek Inc. develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
SheTek Inc.
Princeton, NJ, USA
SheTek Inc.
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SheTek Inc.
Princeton, NJ, USA

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Cause
Science & technology
Skills
Business development Entrepreneurship Strategy consulting

Posted February 24th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We are seeking guidance on ways to improve our membership strategy to attract more members to join our community.

What we have in place
  • We currently have a community manager, which should make it easy for you to get started. We also have a checklist and procedures, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to hire more trainers and/or market in new ways.

Our goal is to attract new members to grow our Community and provide training and resources for women to find jobs in technology. We have tried common ways to attract members, i.e., social media and email campaigns, and haven't been successful in reaching our goals.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

SheTek Inc.
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Causes
Science & technology Education Employment services
Posted by
ET
Elaine T.

Director, Program Management

Our mission

The mission of SheTek is to fill the gap of women in technology roles.

Testimonials

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