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Google Ads Set Up

Help United to Learn make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
United to Learn
Dallas, TX, USA
United to Learn
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United to Learn
Dallas, TX, USA

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Digital marketing Search engine marketing

Posted February 23rd

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have already secured logistics and have set up a few ads but we need help maximizing effectiveness and setting up key integrations.

What we have in place
  • We currently have account setup activated, which should make it easy for you to get started. We also have 3 ads written, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to continue putting our $ where it is most needed in Dallas ISD elementary schools.

We are launching a new website this week and are eager to launch Google Ads around the same timeframe.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

United to Learn
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Causes
Education Youth development
Posted by
Patricia D
Patricia D.

Communications Coordinator

Our mission

Changing Lives by Transforming the Relationship Between Schools and Community.

In Dallas, poverty and prosperity exist side by side. United to Learn is breaking down barriers, closing the opportunity gap, and building a more empathetic and equitable community.

What we do

United to Learn (U2L) is a Dallas-based education nonprofit with a stated mission of changing lives by transforming the relationship between schools and community. United to Learn is focused on accelerating student achievement across 49 Dallas ISD elementary schools, and growing purposeful leaders through partnerships with businesses, high schools, faith-based organizations, and engaged individuals and groups. Together we work to create a united, thriving community.

To ensure efforts align to accelerate student outcomes, our research-driven initiatives aim to 1) improve our schools' social-emotional health, 2) create aspirational learning environments, 3) drive student literacy achievement, and 4) activate an informed community empowered to advance educational equity from a culturally competent perspective.

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