Branded Digital Assets

Help Urban League of Rochester enhance their digital marketing materials with compelling graphics designed to increase community engagement.
Urban League of Rochester
Rochester, NY, USA
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Urban League of Rochester
Rochester, NY, USA

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Cause
Civil Rights

Posted February 22nd

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Project Details

What We Need
  • Up to 3 customized and professionally designed graphic(s)
What We Have In Place
  • We currently have logos for our organization and our INTERRUPT RACISM campaign, which should make it easy for you to get started. We also have a Hootsuite account to support cross-platform posts, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to invest those funds instead in community-facing DEIJ training materials.

We are looking to increase our digital engagement, particularly on Twitter and LinkedIn, and we would like to build out branded templates for engaging posts to support our marketing team of 1 in reaching these audiences. In reaching a broader audience in the Rochester area, we can garner more donations and members to support the work of our diverse civil rights and human services programs.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares with Professional the intended platform(s) where graphics will be posted, ideas for copy, and images to include in the graphics (if any)
  • Volunteer Manager and Professional discuss the objective of the graphic, key audiences, and visual branding guidelines
  • Volunteer Manager shares examples of graphics or memes they like with the Professional
1
Milestone 1: Preliminary Design
  • Professional drafts three graphics using different themes to share with the Volunteer Manager
  • Volunteer Manager chooses one draft as a primary theme and provides feedback
2
Milestone 2: Graphic Creation
  • Professional provides Volunteer Manager with first draft of graphic
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Final Graphic Delivered
  • Professional delivers final version of the graphics and explains how to upload image(s) to the Organization’s chosen platform(s)
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About The Org

Urban League of Rochester
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Posted by
William R.

Marketing/Communications Officer

Our Mission

The mission of the Urban League of Rochester, NY, is to enable African-Americans, Latinos, the poor, and other disadvantaged to secure economic self-reliance, parity and power, and civil rights.
Our three-pronged strategy for pursuing this mission is:

Ensuring that our children are well-educated and equipped for economic self-reliance in the 21st century;

Helping adults attain economic self-sufficiency through good jobs, homeownership, entrepreneurship, and wealth accumulation; and

Ensuring our civil rights by eradicating all barriers to equal participation in the economic and social mainstream of America.

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