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Logo Design & Visual Brand Identity

Help National Latina Business Women Association - In... elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.

National Latina Business Women Association - Inland Empire

Rancho Cucamonga, CA, USA

Cause

Community & Economic Development

Skills

Graphic Design

Posted February 19th

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Logo Design & Visual Brand Identity

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Project Details

What We Need

Consultation regarding the Organization's current branding and desired branding objectives
Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
High-resolution logo delivered electronically (in formats for digital and print use)

What We Have In Place

We currently have a logo that needs to be revamped, which should make it easy for you to get started. We also have a sense of branding colors, and the ability to provide any other information you need.

How This Will Help

This project will save us $4,817 , allowing us to focus on our educational programs.

We need help defining and showing who we are, what we offer and whom we are offering it to. Creating a visual identity with a proper logo, fonts, and color palette will help us stand out in our marketing efforts.

Project Plan

Prep: Distribution of Prep Materials

Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages

Milestone 1: Brainstorm

Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)

Milestone 2: Logo Design

Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
Volunteer Manager selects one of the design options and provides feedback
Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)

Milestone 3: Visual Branding Guidelines / Style Guide

Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
Volunteer Manager reviews the draft guidelines and provides feedback
Professional incorporates feedback and prepares the final version
If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use

About The Org

National Latina Business Women Association - Inland Empire

Causes

Community & Economic Development Education

Posted by

Lala C.

Digital Marketing

Our Mission

Our mission is to empower Latinas to develop their business and professional goals through education and collaboration. Our vision is to meet the needs of the growing ranks of Latina Entrepreneurs, Executives, Professionals, and the Youth from the Inland Empire and to Create Unity in Diversity and Prosperity.

What We Do

NLBWA-IE members receive access to business education, research, networking events, and special discounts to tools and services specifically designed for Latinas in business.

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Logo Design & Visual Brand Identity

National Latina Business Women Association - Inland Empire

National Latina Business Women Association - Inland Empire

2

0

Cause

Skills

Logo Design & Visual Brand Identity

Project Details

What We Need

What We Have In Place

How This Will Help

This project will save us $4,817 , allowing us to focus on our educational programs.

Project Plan

Prep: Distribution of Prep Materials

Milestone 1: Brainstorm

Milestone 2: Logo Design

Milestone 3: Visual Branding Guidelines / Style Guide

About The Org

National Latina Business Women Association - Inland Empire

Causes

Posted by

Lala C.

Our Mission

What We Do

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