Logo Design & Visual Brand Identity

Help National Latina Business Women Association - In... elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
National Latina Business Women Association - Inland Empire
Rancho Cucamonga, CA, USA
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National Latina Business Women Association - Inland Empire
Rancho Cucamonga, CA, USA


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Posted February 19th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a logo that needs to be revamped, which should make it easy for you to get started. We also have a sense of branding colors, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to focus on our educational programs.

We need help defining and showing who we are, what we offer and whom we are offering it to. Creating a visual identity with a proper logo, fonts, and color palette will help us stand out in our marketing efforts.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

National Latina Business Women Association - Inland Empire
Posted by
Lala C.

Digital Marketing

Our Mission

Our mission is to empower Latinas to develop their business and professional goals through education and collaboration. Our vision is to meet the needs of the growing ranks of Latina Entrepreneurs, Executives, Professionals, and the Youth from the Inland Empire and to Create Unity in Diversity and Prosperity.

What We Do

NLBWA-IE members receive access to business education, research, networking events, and special discounts to tools and services specifically designed for Latinas in business.


It was a great pleasure working with Esther. She delivered fast with great quality. She communicates well and guided us with our Brand Guide. I highly recommend her.
Lala Castro
Lala C.

Digital Marketing

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by ESTHER)

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