Search Engine Optimization Audit

Help FunkEntelechy Inc. assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
FunkEntelechy Inc.
Plainfield, NJ, USA
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FunkEntelechy Inc.
Plainfield, NJ, USA


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Posted February 18th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

FunkEntelechy Inc. is the new non-profit arm of the Museum Of UnCut Funk, an online museum that celebrates 1970's Black history and culture. We have a had a web presence since 2009. We recently implemented a major wordpress template change. We have never done an SEO audit of the site and it is time to get one done.

What We Have In Place
  • We have had a google analytics account for years.
How This Will Help
This project will save us $5,767 , allowing us to drive more traffic to our website.

We are looking to increase the traffic to our website. An SEO audit will help us accomplish this goal.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

FunkEntelechy Inc.
Our Mission

FunkEntelechy Inc. is a new non-profit organization. Our mission is to change the way Black history is taught in the U.S. To help achieve our mission, we have established a partnership with the Museum Of UnCut Funk, an online museum that celebrates 1970's Black history and culture.

We will support our mission by creating and executing educational programming that teaches children and adults about unknown aspects of Black history, based upon the Museum Of UnCut Funk collection and exhibitions.


Michael provided a very detailed report that laid out what we need to fix on our site in order to optimize for Google, drive more traffic, and help us monetize in support of our fundraising effort. He has been very patient in answering all of my questions. He cares about what we are doing and has emphasized how better SEO can help. I appreciate his effort and would work with him again.
Loreen Williamson
Loreen W.


Search Engine Optimization Audit Project

Great organization to work with thus far. They are excited to move foward with their website and listen to the advice recommended. We provided a comprehensive SEO Audit and work regularly to help moving the site to the next level on Google.
Michael Rux Jr.
Michael R.

Ciphers Digital Marketing Agency

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