Facebook Ads Set Up

Help San Francisco Shakespeare Festival promote their mission, acquire new donors, and reach new people interested in their cause with Facebook Ads.
San Francisco Shakespeare Festival
San Francisco, CA, USA
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San Francisco Shakespeare Festival
San Francisco, CA, USA


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Posted February 16th

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Project Details

What We Need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
Additional Details

I need help setting up lookalike audiences. Related to this: help understanding the differences between Business Manager and Ads Manager. Very confused here. I can't seem to be able to access the lookalike function and it seems related to the Business Manager in some way I don't understand.

What We Have In Place
  • We currently have Facebook Page, which should make it easy for you to get started. We also have Ads Manager and Business Manager, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to hire more artists

Because we would be able to better target our ads.

Project Plan

Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
Milestone 1: Campaign & Ad Set-Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
Milestone 3: Tracking & Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About The Org

San Francisco Shakespeare Festival
Posted by
Edmund C.

Communications Specialist

Our Mission

Founded in 1983, the mission of the San Francisco Shakespeare Festival is to make the works of Shakespeare accessible to everyone, regardless of age, ethnicity, geography, economic status, or level of education. We do this in two main ways: Free Shakespeare in the Park performances every summer, and arts education for young people.

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