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Storytelling

Help The Shenandoah National Park Trust enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
The Shenandoah National Park Trust
Charlottesville, VA, USA
The Shenandoah National Park Trust
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The Shenandoah National Park Trust
Charlottesville, VA, USA

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Marketing Writing

Posted February 12th

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Storytelling
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Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
Additional Details

We need our website refreshed with new story-based content.

What We Have In Place
  • We currently have all the webpages built and some copy written., which should make it easy for you to get started. We also have a Director to help steer the ship, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to have a voice!

We need to create a new tone and understand what our voice is. Also needing to be able to convey our story/brand across our organization for grant writing and other collateral.

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

The Shenandoah National Park Trust
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Posted by
David C
David C.

Director of Communications and Marketing

Our Mission

As the official philanthropic partner of Shenandoah National Park, the Trust invests in programs and initiatives which help ensure that Shenandoah remains a crown jewel of the Park Service, an economic driver for the region, and a national treasure for all to enjoy, for generations to come.

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