We need to change the tone of our new website to be more engaging with storytelling and copy that speaks to our donorship. We have a baseline, and everything laid out on the website. We just need to go back through with a copywriter and condense a ton, as well as create more engaging copy.
We really want to launch our website, but the website copy is way too scientific and bland for the general public. We need some fresh eyes and a new tone that will help us move forward as an organization.
As the official philanthropic partner of Shenandoah National Park, the Trust invests in programs and initiatives which help ensure that Shenandoah remains a crown jewel of the Park Service, an economic driver for the region, and a national treasure for all to enjoy, for generations to come.