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Website Copywriting

Help The Shenandoah National Park Trust improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
The Shenandoah National Park Trust
Charlottesville, VA, USA
The Shenandoah National Park Trust
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The Shenandoah National Park Trust
Charlottesville, VA, USA

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Digital marketing Search engine marketing Writing

Posted February 10th

Website Copywriting

Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

We need to change the tone of our new website to be more engaging with storytelling and copy that speaks to our donorship. We have a baseline, and everything laid out on the website. We just need to go back through with a copywriter and condense a ton, as well as create more engaging copy.

What we have in place
  • We currently have website copy, general idea of tone, which should make it easy for you to get started. We also have a Communications Director to help steer the project, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to further solidify our new branding and messaging as an organization.

We really want to launch our website, but the website copy is way too scientific and bland for the general public. We need some fresh eyes and a new tone that will help us move forward as an organization.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

The Shenandoah National Park Trust
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David C
David C.

Director of Communications and Marketing

Our mission

As the official philanthropic partner of Shenandoah National Park, the Trust invests in programs and initiatives which help ensure that Shenandoah remains a crown jewel of the Park Service, an economic driver for the region, and a national treasure for all to enjoy, for generations to come.

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