Google Analytics Set Up & Training

Help The Lichen Project. A project of Organizing for... track activity on their website to get a clear sense of how visitors access and learn about their products and services.
The Lichen Project. A project of Organizing for Change and MakeWay
Victoria, Canada
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The Lichen Project. A project of Organizing for Change and MakeWay
Victoria, Canada


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Posted February 9th

Google Analytics Set Up & Training

Project Details

What We Need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional Details

I'm looking to track analytics for multiple websites under one Google account.
I want to use the data to determine what visual content is the most effective for each organization and in turn create better visual content.

What We Have In Place
  • I have basic understanding of Google Analytics and have used it for my own website.
How This Will Help
This project will save us $6,772 , allowing us to help our member organizations make data-backed decisions on the visual content they are using.

We believe that making data-driven decisions will help us be more effective. We have found that most nonprofit organizations are tracking their data, but do not have the capacity to take action on that data. We're hoping to help fill that gap.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About The Org

The Lichen Project. A project of Organizing for Change and MakeWay
Posted by
Troy M.

Director of The Lichen Project

Our Mission

To supply British Columbian conservation organizations with the photographs and video they need to be come storytelling powerhouses.

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