Website Audit

Help Infinity Visual & Performing Arts assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Infinity Visual & Performing Arts
Jamestown, NY, USA
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Infinity Visual & Performing Arts
Jamestown, NY, USA

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Posted February 9th

Project details

What we need
  • Feedback on the current website’s layout, user functionality, mobile-friendliness, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional details

Infinity would like to optimize our website to engage students in this new virtual world from outside of our general operational area. We would also like to optimize the site to encourage donations and help with fundraising initiatives.

What we have in place
  • We currently have Google Ads/Analytics and a functional website, which should make it easy for you to get started. We also have a current project started for website copywriting, and the ability to provide any other information you need.
How this will help
This project will save us $4,762 , allowing us to dedicate our resources towards experiences in music and the arts for young people.

Infinity is doing all that we can to adapt to the "new" normal in this COVID age. We are offering both in-person and virtual/digital lessons and experiences which expands our operational area to students from outside of our region. We feel that the arts will be a connector and will bring a sense of stability and creative expression to students lives, and now is when they need that most. The more students we can reach with dedicated music and arts education and mentorship matchups, the better!

Project plan

P
Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About the org

Infinity Visual & Performing Arts
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Posted by
Stephanie R.

Grants and Marketing Coordinator

Our mission

Infinity Visual and Performing Arts, Inc. creates and sustains an environment in which young people, based solely on their desire to participate, can grow, learn and lead through active participation in the visual and performing arts.

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