Logo Design & Visual Brand Identity

Help North Carolina Community Health Center Associatio… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
North Carolina Community Health Center Association
Raleigh, NC, USA
Unfollow
Log in to follow
North Carolina Community Health Center Association
Raleigh, NC, USA

0

Live Projects

3

Matched Projects
0 Followers

Posted March 13th

Share this project:

Project details

What we need

We host 3 signature conferences, all with a specific logo. We'd like to create one for our NC Primary Care Conference which doubles as our Annual Meeting. This conference will be hosted from June 26-28, 2014 in Cary, NC. The conference focuses on access to healthcare for North Carolinians and is attended by 250~300 senior leadership and staff from NC’s federally qualified health centers, rural health centers, free clinics, and other NC safety-net partners as well as a good mix of clinicians. We need:

  • Expert consultation regarding our current branding and logo for a healthcare conference
  • Logo should encompass a focus on "access to healthcare, strong collaborations, and quality trainings for professional staff"
  • Visual Branding guidelines that includes specific colors, fonts, and graphic elements to build into our communications, print and online mediums
  • High-resolution logo delivered electronically
  • We'd like to start using the logo and marketing in late April 2014 but understand the short time constraints and are willing to extend by a few weeks
What we have in place
  • We currently have logos for other conferences, which should make it easy for you to get started. We also have marketing/messaging in place, and the ability to provide any other information you need.
How this will help
This project will save us $7,237 , allowing us to improve healthcare to 466000 NC residents.

We want to brand the conference in way that expresses the professionalism and training opportunities offered for NC safety-net providers. Also, something that encompasses the strong partnerships with have with them. We believe that a logo will help identify the conference on its own and people will recognize us by the logo as a strong advocate for health.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
Show more

About the org

North Carolina Community Health Center Association
Unfollow
Posted by
Rosa N.

Director of Training and Technical Assistance

Our mission

To promote and support patient-governed community health care organizations and the populations they serve.

What we do

The North Carolina Community Health Center Association (NCCHCA) serves as the collective voice for North Carolina’s 34 Federally Qualified Health Centers (FQHCs) and Look-alikes (LAs). In 2012, FQHCs served over 466,000 patients. FQHCs provide a patient-governed, patient-centered health care home that integrates high quality medical, dental, behavioral health, pharmacy, and enabling services without regard to a person’s ability to pay.

Testimonials

(No testimonial has been submitted by Rosa )
I have definitely enjoyed working with Rosa and her team. They were very detailed in their needs, provided constructive feedback that was in line with their goals and business, and was definitely a delight to work with. They're very professional with a pleasant attitude. I would highly work with them again, should they have an interest.
David A.
David A.

Hybrid Designer and Integrated Marketer

The pixel