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Search Engine Optimization Audit

Help U.S. Right to Know assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
U.S. Right to Know
Oakland, CA, USA
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U.S. Right to Know
Oakland, CA, USA

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Posted January 27th

Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We are seeking guidance about what practical steps we can take to improve our search engine optimization.

What We Have In Place
  • We currently have a website (usrtk.org), which should make it easy for you to get started. We also have Google Analytics and the Google Search Console, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to fund other investigative projects for public health.

We rely on on the optimization of our website to distribute our news about food and public health around the globe.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

U.S. Right to Know
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Our Mission

U.S. Right to Know is a nonprofit investigative research group focused on the food industry.

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