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This project was completed on Mar 9, 2021
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Matched with Ruthie M.
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See the Impact story
Visual Brand Guide
Help Southern Arizona Symphony Orchestra Association provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Southern Arizona Symphony Orchestra Association
Tucson, AZ, USA
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Southern Arizona Symphony Orchestra Association
Tucson, AZ, USA
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Visual Brand Guide
Project details
What we need
- Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details
The Southern Arizona Symphony Orchestra is in the process of re-designing our website and want to solidify a color palate and typeface. We will also give this guide to our graphic designer for the marketing materials for our upcoming 2021-2022 season.
What we have in place
- We can provide an .eps of our current logo, as well as previous marketing brochures.
Branding Goals
-We are in need of a branding facelift before we redesign our website. We would like to keep the logo but experiment with some new colors.
-Elegant and friendly design with a bolder look and deeper tones.
-Target Audience: Classical music community which is generally an older crowd, looking to attract a younger audience.
How this will help
This project will save us $4,212 , allowing us to rebound from a tough season of no performance income with a fresh look for our next season.
Our website is very out of date and does not reflect the quality of artistry in our orchestra. An updated visual branding guide will help guide our marketing choices for the design of the website and seasonal marketing materials.
Project plan
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Posted by
Kevin L.
Operations Manager
Our mission
The Southern Arizona Symphony Orchestra is a vital community resource that unites performers and audiences through a passion for music.
Testimonials
Ruthie was extremely professional to work with. She channeled the many suggestions and ideas from our organization into an impactful visual brand guide. We were able to move through a few different rounds of drafts and feedback and landed on a great new new color palate, logo update, and draft brochure. Ruthie was very responsive and had wonderful creative ideas that made the project shine!
Fantastic communication and feedback for all steps of the process. A pleasure to work with!
