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Membership Strategy

Help LaAmistad, Inc. develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
LaAmistad, Inc.
Atlanta, GA, USA
LaAmistad, Inc.
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LaAmistad, Inc.
Atlanta, GA, USA

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Education
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Business development Entrepreneurship Strategy consulting

Posted January 27th

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We are looking for someone to help us put together a marketing strategy targeting local businesses interested in Spanish classes for their employees.

What we have in place
  • We currently have relationships with 2-3 corporate clients, which should make it easy for you to get started. We also have previous Spanish class data, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to reinvest those funds in our 2nd-5th grade students

This project will help us increase our citywide name recognition and help to subsidize our free community offerings.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

LaAmistad, Inc.
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Cause
Education
Posted by
Cat M
Cat M.

Executive Director

Our mission

Our Mission is to prepare Latino students and families for success through academic and life enrichment programs.

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