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Membership Strategy

Help Roycroft develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Roycroft
East Aurora, NY, USA
Roycroft
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Roycroft
East Aurora, NY, USA

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Cause
Arts & culture
Skills
Business development Entrepreneurship Strategy consulting

Posted January 26th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • We currently have raw data on membership from several years, which should make it easy for you to get started. We also have annual fund raw data to compare against membership, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to continue offering a unique guest experience for visitors to the Roycroft Campus.

While our annual fund has been growing over the past few years, our membership has been slowly and steadily decreasing. We need help understanding why this might be happening and low-cost ideas on how to grow the membership program. By providing unrestricted revenue, membership is integral to the sustainability and growth of the Roycroft Campus.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Roycroft
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Cause
Arts & culture
Posted by
TF
Tricia F.

Development Director

Our mission

The historic Roycroft Campus will inspire visitors to experience the creativity, ideals and future of the Arts and Crafts Movement.

The Roycroft Campus Corporation (RCC) offers educational programming, artisan classes, lectures, interactive events and social gatherings to further promote and preserve the historic Roycroft Campus and the ideals of the Arts & Crafts movement as if Elbert Hubbard and the Roycrofters never left.

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