Membership Strategy

Help Tucson Arizona Boys Chorus develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Tucson Arizona Boys Chorus
Tucson, AZ, USA
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Tucson Arizona Boys Chorus
Tucson, AZ, USA


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Posted January 22nd

Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
Additional Details

Membership is the biggest priority of our organization and we have struggled, especially in this year, to maintain good numbers of boys in our organization. While kids do stay year over year, getting in touch with families to join has been difficult. We need to bolster our strategies to adapt to modern times and look at new avenues for recruitment.

What We Have In Place
  • Our staff is small, but dedicated to this project. Our director and board president will work with our office manager on this project. We have a current plan and strategy that we can share - things that have worked and not worked. We are a long-standing organization and we need some help to make sure we can sustain our membership numbers well into the future.
How This Will Help
This project will save us $8,908 , allowing us to bolster our financial assistance program. Every dollar saved goes directly to a boy, we never turn anyone away due to finance, everyone is welcome to participate regardless of financial situation.

Our number one goal is to reach as many families in the Tucson area. Music is an extremely important facet in any education. For us, the program is at the base about music, but there is much more happening that just singing. We teach boys musical, social, and leadership skills. Our alumni often say how important the Chorus was in helping shape who they are today. We want to represent our community as a cultural resource and provide an important service to boys.

Project Plan

Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Tucson Arizona Boys Chorus
Posted by
Mary-Gray L.

Office Manager

Our Mission

The Tucson Arizona Boys Chorus is dedicated to providing boys in the community an enriched educational experience through the study and performance of choral music. The Chorus endeavors to impart musical, social and leadership skills that build self-esteem and have a sustaining impact on its members. Representing and serving the community as an artistic and cultural resource are fundamental to the Chorus mission.

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