Website Copywriting

Help Waterloo Greenway Conservancy improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Waterloo Greenway Conservancy
Austin, TX, USA
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Waterloo Greenway Conservancy
Austin, TX, USA

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Posted January 22nd

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We're seeking assistance writing fun, compelling copy in our brand voice that will provide essential information to the general public on how to navigate Waterloo Park (opening later this year).

You can learn more about our project and organization here: https://waterloogreenway.org/overview/

What We Have In Place
  • We currently have an active website and detailed brand guidelines, which should make it easy for you to get started. We also have a breakdown of the new webpage navigation, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to allocate those funds toward activating Waterloo Park with free community programs year round.

We want to make sure that our brand voice is consistent through our website. This site will be a go-to source for park information, upcoming events, sponsorship opportunities, FAQs, and more.

Project Plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About The Org

Waterloo Greenway Conservancy
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Our Mission

Waterloo Greenway Conservancy creates and maintains an extraordinary urban park system and a restored Waller Creek, in partnership with the City of Austin, for the benefit of all. The Conservancy renews the natural environment, promotes play, health and wellness, economic vitality and mobility, and engages the community through outreach, education, cultural events, and the arts.

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