Social Media Content Calendar

Help Half Helen Foundation get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Half Helen Foundation
Austin, TX, USA
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Half Helen Foundation
Austin, TX, USA

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Posted January 21st

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Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Design content for peer-to-peer fundraising campaign, content will be distributed to organization's advocate group for use.

What We Have In Place
  • We currently have a photo bank, which should make it easy for you to get started. We also have a list of potential topics, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to help 120 children see clearly by providing them with eye exams and prescription glasses.

We have a group of supporters ready to engage in a peer-to-peer fundraising campaign but lack the resources to get started. This project will provide them with the tools they need to help us launch the first mobile vision clinic.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Half Helen Foundation
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Posted by
Meghan J.

Director of Development

Our Mission

At half Helen, we are committed to improving children's vision and hearing through an innovative delivery of care that begins with using advanced technology to identify potential problems, connect families to medical care, and ensure children have access to corrective wear.

Closing the access to care gap for children in low-income communities strengthens children's social and emotional development and academic success.

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