Google Ads Set Up

Help Boston Youth Wrestling Inc. make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Boston Youth Wrestling Inc.
Boston, MA, USA
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Boston Youth Wrestling Inc.
Boston, MA, USA

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Posted January 21st

Project Details

What We Need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional Details

My org is merging and it is going to be handling ads for subsidiaries. I would love to work on a strategy. Thank you!

What We Have In Place
  • We currently have squarespace website for three organizations including, BYW., which should make it easy for you to get started. We also have a small marketing team that is accessible to help you., and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to effectively amplify our message and our mission for lean impact throughout New England. We are at two locations and growing! Dollars will reach more attendees in our free program delivery.

This project will set us up with a clear foundation and strategy for best program advertising targeted to people who need us the most.

Project Plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About The Org

Boston Youth Wrestling Inc.
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Posted by
Jen S.

Operations and Development Manager

Our Mission

Boston Youth Wrestling was established to use the sport of wrestling as a vehicle to promote youth development in inner-city Boston and the Greater Boston Area. Ou goal is to inspire personal, academic. And athletic success through wrestling in order to help our communities' Our mission is to promote youth development in inner-city Boston by inspiring personal, academic, and athletic success through the sport of wrestling, in order to help our communities' youth cultivate the skills tha can put them on the path towards success.

Our mission is to promote youth development in inner-city Boston by inspiring personal, academic, and athletic success through the sport of wrestling. To provide experiences for future life activities by introducing the concepts and skills that can be learned through a variety of sports available in the U.S., and wrestling is no different. The skills learned in wrestling are easily transferable to the classroom, and college-preparedness is a major focus of the sport, and not pipeline dreams, like professional sports. Young people are ready for more programmatic interventions in Boston, and wrestling provides a tremendous opportunity for our city's youth.

What We Do

FB: Bostonwrestling
Insta; Bostonwrestling

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