Email Marketing Copywriting

Help Holistic Moms Network engage their community with an email series that gets their message across in a clear and compelling way.
Holistic Moms Network
Caldwell, NJ, USA
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Holistic Moms Network
Caldwell, NJ, USA

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Posted January 20th

Email Marketing Copywriting

Project Details

What We Need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional Details

We are a membership based nonprofit, and are all about building community. We are working to craft a series of emails to essentially onboard new members. We would love to incorporate our passion, our community feeling, and our holistic mama voice into these emails. They need to communicate all of the aspects of our HMN membership, while providing opportunities to learn about our new members, and giving them the invitation to connect with us. Thank you for considering sharing your expertise.

What We Have In Place
  • We currently have a Constant Contact template, which should make it easy for you to get started. We also have an outline for the content of each email in the series, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to support our volunteer leaders grow their local HMN communities.

As a membership-based organization we want to provide our members with the best experience possible. Creating this onboarding email series is an important step forward in the evolution of our relationship with our members, who are the heart of our organization.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Holistic Moms Network
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Our Mission

At the Holistic Moms Network, our mission is to generate national awareness, education, and support for holistic parenting and green living by providing nurturing, open-minded, and respectful local community networks that encourage families to share these ideals and learn from each other.