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Logo Design & Visual Brand Identity

Help UC Berkeley, History-Social Science Project elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
UC Berkeley, History-Social Science Project
Berkeley, CA, USA
UC Berkeley, History-Social Science Project
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UC Berkeley, History-Social Science Project
Berkeley, CA, USA

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Cause
Education
Skills
Graphic design

Posted January 20th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are moving from a research and development phase to a public facing delivery for one of our programs - an educational model for student civic engagement, "Integrated Action Civics". We are looking to create a logo that represents our vision and would like to add visual consistency throughout the materials we will be distributing.

What we have in place
  • We currently have a visual model for our project and logo draft, which should make it easy for you to get started. We also have a brochure that outlines the overarching purpose of our work, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to put more energy into the development and refinement of the materials.

We are starting to distribute educational materials to help teachers teach skills of civic engagement. These were developed and classroom tested over the last 2-1/2 years. We'd like to think about the branding and presentation of our public materials and programmatic goals. See overview brochure: https://drive.google.com/file/d/1q6w2w_I1RvGcssJrfnjwIl0eUGAR0uyz/view

Note - this is a sub-project, "Integrated Action Civics" within our larger "UC Berkeley History-Social Science Project"

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

UC Berkeley, History-Social Science Project
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Cause
Education
Posted by
DH
Devin H.

Project Coordinator

Our mission

The UC Berkeley History-Social Science Project seeks to bridge the academy and K-12 communities to help teachers strengthen their instructional practice and provide equitable educational opportunities to all students, through a model of learning, practicing, and doing.

Testimonials

Read the Impact Story
It was a pleasure working with Bernadette. She very quickly grasped the nuances of our complex project, evidenced by the insightful questions and comments during our conversations. She was able to engage on a deep level with the challenges and opportunities of our project and could reflect that in her offerings to us. I would not hesitate to recommend her to others.
Devin H.

Project Coordinator

Logo Design & Visual Brand Identity Project

This was a great learning opportunity, and I was able to help the client gain some valuable insight into their overall brand strategy.
Bernadette S.
Bernadette S.

Volunteer

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