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Membership Strategy

Help Detroit Urban League develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Detroit Urban League
Detroit, MI, USA
Detroit Urban League
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Detroit Urban League
Detroit, MI, USA

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Posted January 20th

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Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
What we have in place
  • We currently have membership program, which should make it easy for you to get started. We also have leadership support for improving the program, and the ability to provide any other information you need.
How this will help
This project will save us $8,908 , allowing us to allocate more financial resources to our program and services which impact the people we serve

We are looking to combine all donors into the membership plan to increase continued engagement with our donor base.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Detroit Urban League
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Causes
Human services Health & nutrition Youth development
Posted by
N. Charles A
N. Charles A.

President & CEO

Our mission

The Urban League of Detroit and Southeastern Michigan mission is to enable African Americans and other persons of color to achieve their fullest potential.

Testimonials

Read the Impact Story
(No testimonial has been submitted by N. Charles)
Working with Opal & the Detroit Urban League has been a pleasure! I worked with Opal to assess the existing membership program including data, language, and content. I explored other Urban Leagues through an organizational benchmark and then created a 10-question survey to explore the current membership base. From there, Opal and I collaborated to come up with fewer membership levels, new names, and overall strategy that will benefit all Urban League donors in the years to come. We started with a membership program and ended with an overall donor movement to engage individuals. Opal is a thoughtful and kind professional who is organized and likes to make things happen. I am similar as I like to see the end product and put it into action. It was a joy to work with her.
Camille D.
Camille D.

Volunteer

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