Membership Strategy

Help Detroit Urban League develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Detroit Urban League
Detroit, MI, USA
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Detroit Urban League
Detroit, MI, USA

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Posted January 20th

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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
What We Have In Place
  • We currently have membership program, which should make it easy for you to get started. We also have leadership support for improving the program, and the ability to provide any other information you need.
How This Will Help
This project will save us $8,908 , allowing us to allocate more financial resources to our program and services which impact the people we serve

We are looking to combine all donors into the membership plan to increase continued engagement with our donor base.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Detroit Urban League
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Posted by
N. Charles A.

President & CEO

Our Mission

The Urban League of Detroit and Southeastern Michigan mission is to enable African Americans and other persons of color to achieve their fullest potential.

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