Social Media Content Calendar

Help Sportsmen's Tennis & Enrichment Center get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Sportsmen's Tennis & Enrichment Center
Boston, MA, USA
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Sportsmen's Tennis & Enrichment Center
Boston, MA, USA

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Posted January 19th

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Social Media Content Calendar

Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Sportsmen's is celebrating its 60th anniversary this year! We have so much to share on social media but do not have the staff or expertise to execute a successful social media campaign.

What We Have In Place
  • We currently have staff available to assist with this project, which should make it easy for you to get started. We also have founding members, alum, and families available to help, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to allocate these vital funds for our programs and services offered to Boston inner city youth and families.

60 years is something to celebrate!!! Our goal is to create a successful social media anniversary campaign beginning in March and culminating on November 19th with our Tennis Ball.

Project Plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Sportsmen's Tennis & Enrichment Center
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Posted by
Mary L.

Director of Development

Our Mission

The Sportsmen’s mission is to build leaders on the court, in the classroom and in the greater community by providing academic, wellness and social development programs alongside recreational and competitive tennis instruction for youth and adults. Sportsmen's is committed to improving life opportunities for youth in Boston’s Blue Hill Corridor while welcoming a diverse community from the Greater Boston area.

What We Do

Founded in 1961, Sportsmen’s is the first indoor, nonprofit tennis club in the US built by and for the African-American community. For over 50 years, Sportsmen’s has provided the communities of Dorchester, Mattapan, and Roxbury with a place for youth and adults to gather, to learn and play tennis. Today we educate, train, and develop the academic and tennis skills of over 5,000 youth and young adults annually.
MISSION AND GOALS
The Sportsmen’s mission is to build leaders on the court, in the classroom and in the greater community by providing academic, wellness and social development programs alongside recreational and competitive tennis instruction for youth and adults. Sportsmen’s is committed to improving life opportunities for youth in Boston’s Blue Hill Corridor while welcoming a diverse community from the Greater Boston area.
SPORTSMEN’S AND THE COMMUNITY WE SERVE
Sportsmen’s is a year-round, family centered organization offering tennis, academic and social enrichment programs for K-12 aged youth, adult basic education, financial literacy courses, health and wellness screening and classes. Our primary target population is low-income, school-age youth and young adults up to age 24 and their families residing in Dorchester, Mattapan, and Roxbury. Our youth are 71% elementary school age, 16% middle school, 12% high school age, and 1% young adults who are not in school; gender distribution is even. 87% of the students in our programs are underprivileged (based on a scale used to determine financial aid and free or reduced lunch at school). Our work directly addresses what studies show are the most pressing challenges faced by youth and families in economically depressed neighborhoods: poor academic performance of K-12 children; obesity, chronic illness and cardiovascular disease, stemming from limited physical activity; and lack of quality, affordable after-school options for children.

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