Social Media Content Calendar

Help Detroit Youth Development Resource Center get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Detroit Youth Development Resource Center
Detroit, MI, USA
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Detroit Youth Development Resource Center
Detroit, MI, USA


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Posted January 19th

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Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

We have a calendar of events coming up, have brand assets, have social media accounts (Facebook, Twitter, LinkedIn) and need support on creating a social media content calendar we have implement and manage this winter and spring. We also need an analysis of performance on our channels.

What We Have In Place
  • We currently have brand assets and social media accounts, which should make it easy for you to get started. We also have event details on our website, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to create a social media system.

We would like to boost our events through social media, but need some tools to make quicker work of pushing events from our newsletter and website to our social media channels. LinkedIn is new to us and we'd also like to maximize use of that platform.

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

Detroit Youth Development Resource Center
Posted by
Sara E.

Executive Director

Our Mission

To improve the quality of Detroit-area youth-serving organizations to maximize their impact on youth and to advocate for accessible high-quality youth development opportunities.

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