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Google Ads Set Up

Help Village HopeCore International make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Village HopeCore International
Stockton, CA, USA
Village HopeCore International
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Village HopeCore International
Stockton, CA, USA

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Cause
Community & economic development
Skills
Digital marketing Search engine marketing

Posted January 14th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

Help with google ads set up

What we have in place
  • We currently have content and a new website, which should make it easy for you to get started. We also have a marketing director, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to promote our programs and help raise more money for our project

It is our understanding that we have funds to use for google ads and would like to learn how to do this well. Thankyou.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Village HopeCore International
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Causes
Community & economic development Health & nutrition Maternal health
Posted by
Ariane R
Ariane R.

Director of Public Health Program Development

Our mission

Transforming lives through enterprise, health, and education. We promote the alleviation of poverty in Kenya, East Africa, by providing micro loans, business education, health education, and health support with an emphasis on HIV/AIDS, malaria, and mother/child wellness programs.

What we do

HopeCore is dedicated to fostering integrated social and economic development in rural communities in Kenya and Africa.

Our goal is to enable and empower members of rural African communities by providing microloans, business education, health education, and support to the school children, teachers, and parents of our partner schools, loan recipients, and the community as a whole.

Our programs help the people of Kenya by providing them not only with education and training for personal development, but also with an entrepreneurial and health-oriented mindset that will give them confidence in their abilities to build a stronger future for the citizens of Kenya - family by family, group by group, and village by village.

Testimonials

Read the Impact Story
Vincentez was very communicative and thorough. We ended up not doing Google Ads for other reasons but he was great to work with and we would highly recommend him.
Ariane R.
Ariane R.

Director of Public Health Program Development

Google Ads Set Up Project

(No testimonial has been submitted by Vincentez)
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