Visual Brand Guide

Help Fair Housing Center of Southeast & Mid Michigan provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Fair Housing Center of Southeast & Mid Michigan
Ypsilanti, MI, USA
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Fair Housing Center of Southeast & Mid Michigan
Ypsilanti, MI, USA

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Civil Rights

Posted January 13th

Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

The Fair Housing Center is looking to establish an in-depth branding guide. Our organization is currently looking to overhaul our website and increase our marketing capacity. We want to create a streamlined, professional, and accessible look. Critically, we are looking for volunteers who are familiar with, or able to learn and implement graphic design industry standards of accessibility, compliance with the ADA, and Web Content Accessibility Guidelines (WCAG) into visual brand guide.

What We Have In Place
  • We currently have a logo and pantone colors, which should make it easy for you to get started. We also have clear target audiences, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to allocate more time and resources to directly working with, supporting, and uplifting our clients.

At the Fair Housing Center of Southeast and Mid Michigan, we are responsible for enforcing the Fair Housing Act. We achieve this through education, advocacy, investigation, and collaboration with legal service providers. As advocates for disabled individuals and others with access needs, it is important our visual materials are accessible to our clients. We also feel it important to set a leading example for other agencies, and appeal to donors and grand providers.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Fair Housing Center of Southeast & Mid Michigan
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Posted by
Alyssa N.

Intake and Adminstrative Specialist

Our Mission

The mission of the Fair Housing Center is to end discrimination in housing and public accommodations and to promote accessible, integrated communities.

What We Do

We are a nonprofit dedicated to investigating complaints of illegal housing discrimination based on federal, state, and local fair housing laws, as well as resolving reasonable accommodation and modification requests for people with disabilities. Protected classes include race, color, religion, national origin, sex, disability, familial status (the presence of children), marital status, age, sexual orientation, gender identity, and gender expression.

The Fair Housing Center provides investigative services, testing, advice, advocacy, conciliation, attorney referral, and community education in eight counties in Michigan (population 1.4 million.)

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