Website Copywriting

Help Changing Tides Foundation improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Changing Tides Foundation
Encinitas, CA, USA
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Changing Tides Foundation
Encinitas, CA, USA


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Posted January 12th

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Project Details

What We Need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional Details

We are creating a new website from scratch with a team of developers. We would like to create updated copt that clearly describes our new services, operations, and impact. We would like to incorporate our new branding into our new copy.

What We Have In Place
  • We currently have a website under construction and existing copy, which should make it easy for you to get started. We also have someone to work with you in creating the new copy, and the ability to provide any other information you need.
How This Will Help
This project will save us $6,073 , allowing us to divert those funds towards operation, labor, and marketing costs.

Our message needs to be clear and encourage our website viewers to take action. Making sure that our origin story, services, and how you can get involved are clear so that we don't have to manually explain our service to individuals.

Project Plan

Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
Milestone 2: Final Draft
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About The Org

Changing Tides Foundation
Our Mission

Changing Tides Foundation raises awareness and addresses social, environmental, health and safety concerns specific to communities across the globe, then bridges the gap between travelers and the causes on the ground to enable you an add an element of service to your own adventures.

Specifically we work to empower and mentor women to encourage community engagement and education about social and environmental issues and problem-solving. We address environmental issues including single-use plastics, marine debris, food waste and climate change. Finally, we work to bring clean water through filtration and desalination.


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