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Search Engine Optimization Audit

Help Wonder Connection assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Wonder Connection
Chapel Hill, NC, USA
Wonder Connection
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Wonder Connection
Chapel Hill, NC, USA

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Cause
Youth development
Skills
Digital marketing Search engine marketing Web development

Posted January 12th

Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We received funds which are allocated for investment in paid SEO, but we need some guidance on that. Our goal is to increase traffic to the site.

What we have in place
  • We currently have website, which should make it easy for you to get started. We also have a website built on sqaurespace and willingness to learn, and the ability to provide any other information you need.
How this will help
This project will save us $5,767 , allowing us to work with more hospitalized children and bring them joy through science and nature.

Increasing traffic to our site will allow more people to know the great work that Wonder Connection does as well as utalize the educational resources we have avaliable.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Wonder Connection
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Causes
Youth development Education Health & nutrition
Posted by
Kirstin M
Kirstin M.

Philanthropy Manager

Our mission

Our mission is to empower pediatric patients with the wonders of nature and science through multi-sensory learning experiences that promote joy and well-being.

What we do

Wonder Connection serves pediatric patients ages 4-18 at UNC Children's and child and adolescent psychiatric patients at the NC Neurosciences Hospital (at no cost to the patient or hospital). Wonder Connection also serves outpatient families at the Ronald McDonald House of Chapel Hill. Kids and teens in pediatrics choose from over 20 different activities (including volcano building, slime creation, and animal track investigations) with Wonder Connection. Kids and teens in the psych unit participate in hands-on (and even sometimes outdoor) programming each week. In our 15 years of operation, we've interacted with over 25,000 patients.

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