Market Analysis

Help Community Action Network gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
Community Action Network
Ann Arbor, MI, USA
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Community Action Network
Ann Arbor, MI, USA

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Posted May 5th

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Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

Our organization is designing a new website to sell subscriptions for other nonprofits and education-based organizations to access program and nonprofit administration materials. Since this is the beginning of hopes to generate more revenue for our nonprofit, we would like to make sure we do it right from the start.

What we have in place
  • We currently have a business plan, which should make it easy for you to get started. We also have the website framework, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to begin our new business without a huge initial loss so we are closer to experiencing profits that will improve the quality of our nonprofit's programs and services.

This project will help us make the best decisions for this new business we are starting. Our goal is to generate more revenue for our nonprofit organization so we can continue to provide free, high-quality programs and services to children, youth, and families who are under-resourced in Washtenaw County.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

Community Action Network
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Posted by
Katie L.

Database Consultant (Part-Time)

Our mission

Community Action Network partners with children, youth, and families from under-resourced Washtenaw County neighborhoods to create better futures for themselves and improve the communities in which they live.

What we do

CAN operates programs at multiple community centers throughout Washtenaw County focused on education for children and youth, stabilization, and community building.

Education: CAN partners with the community to operate after-school and summer programs so children and youth striving to overcome financial and environmental barriers can achieve their highest academic potential and become successful, self-support, well-adjusted adults.

Stabilization: CAN helps families meet their basic needs through operating regular food distributions, emergency pantries, providing free meals during educational programs, and resource referrals so they can create brighter futures for themselves.

Community Building: CAN partners with community members to create and maintain clean, safe, and nurturing communities where families thrive.

Testimonials

Reina and her team were phenomenal! They knew exactly what we needed even when we weren't entirely sure and put their expertise to perfect use. We have incredibly useful data and real action items we can run with to move our project forward.
Katie L.
Katie L.

Database Consultant (Part-Time)

Market Analysis Project

(No testimonial has been submitted by Reina)
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