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This project was completed on Feb 4, 2021
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Matched with Sheri W.
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See the Impact story
Marketing Strategy Consultation
Friends of Aphasia
Marketing Strategy Consultation
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
- A written summary of marketing goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details
We need help developing a comprehensive marketing plan to ensure that all individuals living with aphasia in the state of Arizona are aware of our services and have the opportunity to participate in our programs to help build their communication skills. We are hoping to build on the momentum of a recent USA Today interview in which two of our co-founders talk about aphasia and the recovery process: https://www.usatoday.com/videos/news/nation/2021/01/08/gabby-giffords-full-interview/6588067002/
What we have in place
- We currently have some preliminary ideas and goals, which should make it easy for you to get started. We also have a small but dedicated team to support marketing efforts, and the ability to provide any other information you need.
How this will help
This project will save us $4,023 , allowing us to continue to provide low-cost, high-quality services for individuals living with aphasia.
This project will help us a achieve a key piece of our mission by increasing awareness of our services so that more individuals living with aphasia can benefit from the programs that we provide. In this time of COVID, when we are providing our services online, we can actually expand our reach to help people living across the entire state of Arizona, not just within close proximity of our Aphasia Center in Tucson, AZ.
Project plan
Posted by
Fabi H.
CEO, Director of Clinical Services
Our mission
Friends of Aphasia is a nonprofit 501(c)(3) organization that strives to enhance the lives of those living with aphasia, including individuals who have aphasia, their families, and their community, through efforts to support the following: (a) access to quality, patient-centered aphasia therapy services focused on participation in meaningful life activities; (b) development and implementation of community education, advocacy, and outreach programs; and (c) research aimed at advancing innovative and effective aphasia treatment approaches.
What we do
Imagine losing, in an instant, your ability to communicate. To struggle to say your own name, to write a simple email, or to read the newspaper. This is a reality for individuals living with aphasia.
If you are like most people, you've probably never heard of aphasia. Aphasia is a communication disorder that robs individuals of their ability to speak, understand, read, and/or write. Typically, it results from a stroke, but it can also be caused by a traumatic brain injury, a brain tumor, a brain infection, or brain degeneration. And despite limited awareness among the general population, aphasia is far from rare; it affects over two million Americans, and that number is expected to grow as our population ages and as medical advances increasingly save the lives of individuals who survive strokes and brain injuries.
Friends of Aphasia provides a variety of services to help people living with aphasia improve their communication skills and to maximize their quality of life. Services include facilitated aphasia groups, individualized computer coaching, specialized community support team training, and a technology loaner program. We also hope to play a role in advancing understanding of aphasia globally and in developing treatment towards an eventual cure.
Testimonials
(No testimonial has been submitted by Fabi)
Wonderful organization working to raise awareness of a condition that is widely accepted but at the same time not named or understood by most patients and their families. This project was a lot of fun to complete and we will be working together for some time on an ongoing basis as they implement the stages of the plan. Highly recommend working with Fabi and her team to anyone!
