Logo Design & Visual Brand Identity for The Institute for the Preservation of African American Music (IPAAM)

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Logo Design & Visual Brand Identity

Help The Institute for the Preservation of African A... elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.

The Institute for the Preservation of African American Music (IPAAM)

Philadelphia, PA, USA

Cause

Arts & Culture

Skills

Graphic Design

Posted January 12th

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Logo Design & Visual Brand Identity

Project Details

What We Need

Consultation regarding the Organization's current branding and desired branding objectives
Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
High-resolution logo delivered electronically (in formats for digital and print use)

What We Have In Place

We currently have rough drafts of branding goals and identity, which should make it easy for you to get started. We also have ideas on style, color and logo, and the ability to provide any other information you need.

How This Will Help

This project will save us $4,817 , allowing us to move forward with a new identity for the new community projects

We are presently rebranding and redesigning our approach and presentations. This rebrand will help us with the launch of a fresh new media campaign to support our projects.

Project Plan

Prep: Distribution of Prep Materials

Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages

Milestone 1: Brainstorm

Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)

Milestone 2: Logo Design

Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
Volunteer Manager selects one of the design options and provides feedback
Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)

Milestone 3: Visual Branding Guidelines / Style Guide

Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
Volunteer Manager reviews the draft guidelines and provides feedback
Professional incorporates feedback and prepares the final version
If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use

About The Org

The Institute for the Preservation of African American Music (IPAAM)

Causes

Arts & Culture Diversity & Inclusion Human Services

Posted by

Joy G.

President

Our Mission

Our mission is to examine the music and cultural art forms of African Americans and create opportunities that will foster the development of a stronger awareness and greater appreciation for the rich history and traditions of the African American community.

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Logo Design & Visual Brand Identity

The Institute for the Preservation of African American Music (IPAAM)

The Institute for the Preservation of African American Music (IPAAM)

0

6

Cause

Skills

Logo Design & Visual Brand Identity

Project Details

What We Need

What We Have In Place

How This Will Help

This project will save us $4,817 , allowing us to move forward with a new identity for the new community projects

Project Plan

Prep: Distribution of Prep Materials

Milestone 1: Brainstorm

Milestone 2: Logo Design

Milestone 3: Visual Branding Guidelines / Style Guide

About The Org

The Institute for the Preservation of African American Music (IPAAM)

Causes

Posted by

Joy G.

Our Mission

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