Logo Design & Visual Brand Identity

Help The Institute for the Preservation of African A... elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
The Institute for the Preservation of African American Music (IPAAM)
Philadelphia, PA, USA
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The Institute for the Preservation of African American Music (IPAAM)
Philadelphia, PA, USA

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Posted January 12th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have rough drafts of branding goals and identity, which should make it easy for you to get started. We also have ideas on style, color and logo, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to move forward with a new identity for the new community projects

We are presently rebranding and redesigning our approach and presentations. This rebrand will help us with the launch of a fresh new media campaign to support our projects.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

The Institute for the Preservation of African American Music (IPAAM)
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Our Mission

Our mission is to examine the music and cultural art forms of African Americans and create opportunities that will foster the development of a stronger awareness and greater appreciation for the rich history and traditions of the African American community.

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