Search Engine Optimization Audit

Help Environmental Law Alliance Worldwide assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Environmental Law Alliance Worldwide
Eugene, OR, USA
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Environmental Law Alliance Worldwide
Eugene, OR, USA

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Posted December 21st

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

In general we would like to perform better with organic searches with search engines, but we also have specific parts of our site that are performing really poorly with search engines, including our company newsletter PDFs which are getting indexed but organic searches are showing up so poorly that Google is "omitting" the results because of what it calls better matches.
We would love to know what we can do to improve our site for Organic searches.

What We Have In Place
  • We currently have a website, which should make it easy for you to get started. We also have Google Analytics and Google Tag Manager installed, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to spend that money on environmental conservation projects in countries that need our help.

We need our site to show up well in search results so people can find our resources and potentially donate to us.

Project Plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Environmental Law Alliance Worldwide
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Posted by
Matt P.

IT Coordinator

Our Mission

The Environmental Law Alliance Worldwide (ELAW) helps communities speak out for clean air, clean water, and a healthy planet. We are a global alliance of attorneys, scientists and other advocates collaborating across borders to promote grassroots efforts to build a sustainable, just future.

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