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Google Analytics Set Up & Training

Help Filling in the Blanks track activity on their website to get a clear sense of how visitors access and learn about their products and services.
Filling in the Blanks
Norwalk, CT, USA
Filling in the Blanks
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Filling in the Blanks
Norwalk, CT, USA

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Cause
Human services
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Data analysis Digital marketing Information technology

Posted February 26th

Google Analytics Set Up & Training

Project details

What we need
  • Setup of Google Analytics account and tracking codes for web assets (e.g. mobile apps, website, blog, social media)
  • Training on how to track performance, set up reports and analyze the data collected online
  • Set of guidelines for data collection, interpretation and analysis
Additional details

I need an in depth understanding of Google Analytics, data reports and how to set them up.

What we have in place
  • We currently have Google Analytics set up, linked to emails and our website, which should make it easy for you to get started. We also have mareketing that has set up tracking on paid social/ads, and the ability to provide any other information you need.
How this will help
This project will save us $6,772 , allowing us to apply that money in the right place to attract new volunteers and donors.

It is important for us to know what is working and what is not, different areas that we should be spending advertising and marketing money on.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of any current use of online statistics and shares admin details for existing Google Analytics account (if it exists)
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals, current web platforms, and existing data on statistics (if any)
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Tracking Setup
  • Professional explains basics of getting started with Google Analytics and sets up tracking codes based on the Organization’s goals
  • Professional trains Volunteer Manager on setting up reports to collect desired data
  • Professional reviews implementation of tracking codes to ensure they are working and helps troubleshoot as needed
2
Milestone 2: Training
  • Professional creates guidelines for data interpretation and analysis, and shares any tips for continued used of Google Analytics
  • Professional reviews above guidelines and tips with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly monitor analytics
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About the org

Filling in the Blanks
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Causes
Human services Health & nutrition Youth development
Posted by
Shawnee K
Shawnee K.

Co-Founder, Co-President

Our mission

Filling in the Blanks fights childhood hunger by providing children in need with meals on the weekends.

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