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Google Ads Set Up

Help Solar Village Project make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Solar Village Project
Bowie, MD, USA
Solar Village Project
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Solar Village Project
Bowie, MD, USA

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Cause
Community & economic development
Skills
Digital marketing Search engine marketing

Posted June 6th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have not been able to effectively utilize our Ad Grants and after a few attempts at reworking the process we still don't how to maximize this opportunity and get real value out of it. We would like someone to help us make it more effective.

What we have in place
  • We currently have The Ad Grant, which should make it easy for you to get started. We also have Google analytics and a Ad Words set up, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to Invest in our mission of bringing much needed solar power to rural communities in need.

We are a small but highly impactful all volunteer non profit dedicated to ending energy poverty in the developing with solar power. We need to reach a wider audience and Ad Words would be a great way to do that.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Solar Village Project
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Causes
Community & economic development Education Environment
Posted by
Joe K
Joe K.

Founder

Our mission

We work to bring solar power to under served and off grid communities in the developing world.

Testimonials

Read the Impact Story
Ajay did a phenomenal job of re calibrating and maximizing our Ad Grants for us.
Joe K.
Joe K.

Founder

Google Ads Set Up Project

(No testimonial has been submitted by Ajay)
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